A couple of years back the publishers of Dolly magazine realised savvy young women weren’t going to buy a physical magazine let alone go into one of those places old people go and get lotto tickets at.
“It’s kinda creepy in there. There is this weird really old guy and his resting bitchface wife behind the counter. Yuk. I use to go in there when I was a kid with Nan. Who actually buys magazines nowadays anyway?”
Well no one really. Certainly not late teen or early 20’s Instagram users.
And so Bauer Media have decided to stop printing Cosmopolitan Magazine.
Printed magazines are dying and Newsagencies are the nursing homes that house the remaining ones in their final days. Eventually they will all die.
Publishers connect via Insta, SnapChat and Tumblr. They don’t need some mug to pay rent on 100sqm in High Street to promote and distribute their products.
And that’s what Newsagents currently do. Sucks ass to be a newsagent.
The Bad newsagent 